The effectiveness of crisis communication strategies in public relations: A comparative study of traditional and digital approaches

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Comparative study finds that integrating traditional and digital communication enhances crisis management effectiveness.

Integrating traditional and digital strategies improves organizational crisis responses and enhances credibility.
Findings from quantitative surveys of 300 participants reveal that traditional strategies ensure message consistency effectively.
This mixed-methods analysis combines qualitative insights from experts with quantitative data, addressing various crisis communication aspects.
The proposed integrative model highlights the need for technology-driven platforms to manage crises efficiently.

Saud Binlibdah (2025) studied this question.

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