July 31, 2025

Affective dynamics of online climate change denial

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Analysis reveals stronger negative emotions in climate denial tweets compared to climate action, suggesting strategic engagement differences.

Climate denial tweets exhibit stronger negative emotions, particularly anger and disgust, compared to climate action posts.
User engagement is higher for climate denial, driven by the strategic use of negative affective signals over time.
A meta-regression analysis highlights valence as the key factor explaining emotional differences between denial and action tweets.
Findings provide insight into how emotions influence online climate change discourse and the spread of misinformation.

Kauk et al. (2025) studied this question.

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Analysis reveals stronger negative emotions in climate denial tweets compared to climate action, suggesting strategic engagement differences.